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What CONTACT you say…Yes CONTACT.
Written by Shelley Smith

 

Oh I miss football, not because my husband will cook on game day but because of the Contact. Not because the entire family is engaged around that same TV but because of the Contact. What Contact you say…yes CONTACT.

If you are in sales, leadership or even management you better like Contact. What keeps a business afloat is Contact.

Hard hitting, driving Contact is what every business is all about. Whether its sales, leadership or management you better make Contact with customers, peers and or employees. Contact is what makes the Fortune 500 company work. It’s what makes and keeps the start up going and going and going. It’s the difference from Good to Great.

What’s good Contact makes for great business. It’s the contact that lasts longer than a Ray Lewis sack. It’s Contact that makes your consumers, peers, and or employees wanting more and remembering the last hit.

It’s not enough to be on the team. You can’t be on the side line. Get engaged and be engaging at all levels with all you come in Contact with. Why is there a company called Constant Contact? Think about it; contact is our relationships and it takes on average of seven times interacting with others to find the opportunity to close the deal. If you don’t first make Contact and follow up hard with in your style then you better go to the bench and have a seat.

Here are some basic tips to get you started or a least to the team.


1. Linked In ( just some thoughts)

   a. Step One: are you on it? (that’s not enough)
   b. Step Two: what do you do with it? Make a plan
   c. Step Three: target your connections and learn more about them
   d. Step Four: get involved in a group that interests you and has potential upside for your business
   e. Step: Five: invite some contacts for lunch or coffee. Small group. Mission, simple get to know one another and really make Contact.
   f. Step: Six: follow up with anyone interested in hearing more
   g. Step Seven: invite your new found con- nections to other groups of interest and or connects that will give them more Contacts (win, win)
   h. Step Eight: answer some questions posted and help someone out
   i. Step Nine: I can keep going (want to know more about the game plan, Contact me)


2. Networking
   a. When you say you are going to attend an event, ask yourself why? What is your goal?
      i. Socialize
      ii. Meet new Contacts?
   b. Find out who is attending
      i. Who do you want to meet?
      ii. Who is on the list that may introduce you to the new Contact? Return the favor and introduce them to someone as well.
      iii. Keep the list small of how many new Contacts you want to meet.
          1. It’s not the number you meet.
          2. It’s the real Contact you take away and give back to.
      iv. Follow up with your new Contacts and learn more after the event.
      v. Don’t try and sell.Never do a sell or pitch at networking unless you have a preset appointment to close on some details.
      vi. Always ask questions and keep the focus on your new Contact

To hear more give me a call or drop me an email or visit my website…do something…make Contact need I say more?

Shelley Smith is the President of Pink Sky, Inc., and a TAB-Certified Facilitator in the Newport News, VA area. Prior to owning her own company, Shelley spent several decades in top executive positions within Marriott Corporation, LTD Management and HMP Properties. Most of those years were spent working directly in the Hampton Roads area. She has established a long line of networking partners of well-respected and established companies.
Shelley has substantial knowledge and experience in the operations of day-to-day businesses. Her expertise includes making assessments of a stand-alone unit or multiple units, reviewing key performance drivers and advising the owner, president or CEO on how to deploy their staff and use other resources to operate more efficiently through systems and processes.
Shelley’s education includes certifications from Cornell Business School in Ithaca, NY as well as a long list of professional certifications acquired while working for and within Marriott, Hilton, Starwood and Intercontinental Hotels.


  
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