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A Smile is still worth a thousand words and maybe even more in 2011
Written by Shelley Smith

 

In today’s world of social media, internet marketing, however you want to say all those new terms that seems to be the new way of doing business. You need to ask yourself some questions first… does any of this sound familiar? You need to understand who you are marketing too.

How do I market to them? Do I know how to target that audience? What is the fastest way to target them? What is my competition doing? Do I know how to communicate that way? How do I learn? How long does it take? Oh I don’t have time in the day to check and update all those sites do I? Who will run the business, while I am site updating? What is my return on investment for all of this time and effort? How do I track the hits? Hits??? Impressions??? Email capture??? The list goes on and on.

If you have asked yourself one or all of these questions you are not alone. In an earlier article I wrote a column called “Times are changing…”. It’s true we do have to change to keep up and keep going. However a word or two of a caution; don’t forget the basics. Oh no, you don’t know the basics? Here are a few:
Step one- Smile when you speak to everyone you meet.
Step Two – Speak as you would like to be spoken to.
Step Three – Smile, you can hear it in your voice.
Step Four – Talk in person as much as possible. Build the relationship on who you are and what you are representing. Whether it’s you, a product or a service or concept, it still comes back to you.
Step Five – Smile, it will brighten someone’s day, keep it real and honest.

I hear many, many business owners say the difference between them and their competition is their customer service. I challenge everyone that says that to take a real hard look at how they do business. When is the last time you picked up the phone and called that repeat customer yourself? When is the last time you stopped by and saw that client? Do you even know what they look like in person or do you communicate via email and or a frozen picture? .

Business was built on relationships. If
you want to stay in business you need to communicate in all playing fields, this is true. BUT don’t forget the priceless value of your smile, your voice, your face in person! Just a thought!

Social by Definition -ADJECTIVE

1. relating to society: relating to human society and how it is organized
2. relating to interaction of people: relating to the way in which people in groups behave and interact
3. living in a community: living or preferring to live as part of a community or colony rather than alone
4. offering opportunity for interaction: allowing people to meet and interact with others in a friendly way "a social club"
5. sociable: tending to seek out the company of others ( informal ) "a very social person"

www.tabnorfolk-newportnews.com


Shelley Smith is the President of Pink Sky, Inc., and a TAB-Certified Facilitator in the Newport News, VA area. Prior to owning her own company, Shelley spent several decades in top executive positions within Marriott Corporation, LTD Management and HMP Properties. Most of those years were spent working directly in the Hampton Roads area. She has established a long line of networking partners of well-respected and established companies.
Shelley has substantial knowledge and experience in the operations of day-to-day businesses. Her expertise includes making assessments of a stand-alone unit or multiple units, reviewing key performance drivers and advising the owner, president or CEO on how to deploy their staff and use other resources to operate more efficiently through systems and processes.
Shelley’s education includes certifications from Cornell Business School in Ithaca, NY as well as a long list of professional certifications acquired while working for and within Marriott, Hilton, Starwood and Intercontinental Hotels.

  
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